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Arab News: New report explores state of podcasting in MENA in 2020

I was interviewed by Arab News on the State of the Industry 2020 Report and the opportunity for brands to leverage the medium.

“There is an opportunity for podcasts because they are cost-effective in terms of advertising,” said Desai. Moreover, they have greater brand value as they sit on a platform for as long as the creator wants and many people tend to go back and listen to old podcasts. “There’s a genuine return value, and there are a lot of studies that show that brands get a lot of positive brand awareness,” he added.

Read the full interview here